Free shipping! Laser-Powered Detail: Make your movies shine with the intensity of 2400 ISO Lumens, which is so bright you can even watch with the lights on, then watch every pixel pop in 4K UHD quality. Setup is a Snap: Start the movie in seconds with Intelligent Environment Adaptation (IEA) Technology. Analyze your room to avoid furniture or decorations, then watch your screen automatically fit to your space without any disruptions to the action on screen.